Activity-Based Costing in Service Industries
Describe the company you researched in one to two (1-2) paragraphs.
Since many traditional industries that deal with goods for sale also offer some service, it was somewhat difficult to settle on a company that dealt in services exclusively. Home Depot or another of that sort would have been easy because they offer both, but the company used for this examination was State Farm. Insurance companies will sometimes offer real products to their customers, but the main product is insurance and State Farm is recognized as the largest seller of insurance of individual automobile insurance in the United States.
The company began selling insurance in 1922 and worked primarily with homeowners in the cities and in the country. The company did work with automobile owners, but because no laws had been passed at the time to require automobile owners to have any form of insurance, it was not a large part of the business. The company was started by G.J. Mecherle who was a retired rancher who wanted to help his neighbors retain their wealth (State Farm, 2012). Almost immediately though, the focus of the business turned to automobiles. The reason for this was that people did not have any means to make insure that particular investment. Mecherle worked with two other people to set up that first office. Now, the company has more than 17,000 agents assigned to a large number of local offices. The company has been so successful offering its services since that time that they have opened the State Farm Bank which serves the needs of its customers, as well as a roadside assistance business and a comprehensive website.
2. Discuss how a time driven ABC cost system can be implemented in the company you researched and the benefits that the use will yield to the business performance.
first of all, it makes sense that activity-based costing would be used in a service industry because it provides a clearer picture of the product that is being sold. Each activity that is being performed by...
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